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Saturday, January 8
 

4:00pm

Registration Check-In
Come by early on Saturday evening to check in and pick up your badge and registration materials to avoid the Sunday morning rush.

Saturday January 8, 2011 4:00pm - 8:00pm
Registration Area
 
Sunday, January 9
 

8:00am

Registration Check-In
Check in and pick up your badge and registration materials.

Sunday January 9, 2011 8:00am - 6:00pm
Registration Area

10:00am

First Timers Guide for Affiliate Summit
Advice for people attending the Affiliate Summit conference for the first time.

Sunday January 9, 2011 10:00am - 10:45am
Marguax 1 Wynn Las Vegas

11:00am

Session: Affiliate Improv!
Five industry veterans brainstorm marketing ideas for fictional items/services with audience participation. Idea to actionable solutions in one fun, lively hour. Come get your creative juices flowing! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Affiliate

Sunday January 9, 2011 11:00am - 12:00pm
Marguax 1 Wynn Las Vegas

11:00am

Session: Creating a Successful Mastermind Group
Mastermind groups can be an amazing help to building a business

Sunday January 9, 2011 11:00am - 12:00pm
Mouton 1 Wynn Las Vegas

11:00am

Session: Identifying Scam Networks

This panel will engage in a transparent discussion on what it takes to trust an affiliate network with your traffic or your campaigns. Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Networks


Sunday January 9, 2011 11:00am - 12:00pm
Mouton 2 Wynn Las Vegas

11:00am

Monetize Summit: A Beginner's Course on Blog Monetization
This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Blogging

Sunday January 9, 2011 11:00am - 1:00pm
Marguax 2 Wynn Las Vegas

11:00am

Monetize Summit: A Beginner's Course on Blog Monetization
This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Blogging

Sunday January 9, 2011 11:00am - 1:00pm
Marguax 2 Wynn Las Vegas

12:00pm

Meet Market Open
Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities

Sunday January 9, 2011 12:00pm - 6:00pm
Lafite Ballroom 1-3 Wynn Las Vegas

12:30pm

Session: Dominating Your Niche With Blogger Outreach

Learn the strategy that is transforming brand/product promotion and how to effectively find, approach & incentivize bloggers to get maximum exposure, exponential sales growth & total niche domination. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Bloggers


Sunday January 9, 2011 12:30pm - 1:30pm
Marguax 1 Wynn Las Vegas

12:30pm

Session: Email Marketing and the Brand

Email marketing has been successful year after year due to its results and scalability. In this session affiliates will learn agency tips on how to target, segment, control and test brand offers. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email Marketing.


Sunday January 9, 2011 12:30pm - 1:30pm
Mouton 2 Wynn Las Vegas

12:30pm

Session: Web Redesign by the Numbers
Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Analytics

Sunday January 9, 2011 12:30pm - 1:30pm
Mouton 1 Wynn Las Vegas

2:00pm

Monetize Summit: Monetizing Pop Culture Content

Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Affiliate


Sunday January 9, 2011 2:00pm - 3:00pm
Marguax 2 Wynn Las Vegas

2:00pm

Session: Banking On Infomercials

As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge. Experience level: Intermediate Target audience: Affiliates/Publishers, Networks Niche/vertical: AsSeenOnTV


Sunday January 9, 2011 2:00pm - 3:00pm
Mouton 2 Wynn Las Vegas

2:00pm

Session: Making Money With Affiliate Programs for Beginners
Fast track to profitability by understanding the different revenue models, industry players and tips for selecting profitable topics, website builders, content creation, avoiding mistakes and more. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Newbies

Sunday January 9, 2011 2:00pm - 3:00pm
Marguax 1 Wynn Las Vegas

2:00pm

Session: Step Up Your Revenue With Lead-Gen Expertise
Why lead-generation is THE campaign style of choice for long-term stability and baller status. We'll cover rarely utilized strategies for higher payouts, quicker payments, and analyzing offers. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Lead-gen

Sunday January 9, 2011 2:00pm - 3:00pm
Mouton 1 Wynn Las Vegas

3:30pm

Monetize Summit: Tips and Tricks to Increase Website Conversions
Increasing conversions is a scientific process, and in this session, we're going to examine what works and, more important, WHY it works. If you're new to this kind of thing, you'll be blown away by the factors that influence conversions! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Conversions

Sunday January 9, 2011 3:30pm - 4:30pm
Marguax 2 Wynn Las Vegas

3:30pm

Session: B2B Affiliate Marketing: New Technologies, New Opportunities
Learn how new technology and better call tracking capabilities could make the B2B space the next hot opportunity for affiliates. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: B2B Affiliate Marketing

Sunday January 9, 2011 3:30pm - 4:30pm
Mouton 2 Wynn Las Vegas

3:30pm

Session: Local Lead Generation
Learn about how local lead generation works as well as the positives & negatives to this often discussed "next generation” of affiliate marketing. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other Niche/vertical: Local

Sunday January 9, 2011 3:30pm - 4:30pm
Marguax 1 Wynn Las Vegas

3:30pm

Session: Mobile Marketing

50% of American's will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Lead Generation and Follow Up


Sunday January 9, 2011 3:30pm - 4:30pm
Mouton 1 Wynn Las Vegas

5:00pm

Monetize Summit: Using Datafeeds to Monetize Sites
Discussion on using datafeeds to monetize sites. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate

Sunday January 9, 2011 5:00pm - 6:00pm
Marguax 2 Wynn Las Vegas

5:00pm

Session: Enterprise SEO for Social Publishers
Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings. Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Social Publishing

Sunday January 9, 2011 5:00pm - 6:00pm
Marguax 1 Wynn Las Vegas

5:00pm

Session: Facebook Open Graph
A clear and understandable way to garner traffic through Facebook by developing marketing programs that allow users to post specific activity to their wall. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Facebook

Sunday January 9, 2011 5:00pm - 6:00pm
Mouton 1 Wynn Las Vegas

5:00pm

Session: Make it Legal! Advantages of Legalizing Businesses
Philip Akalp will change the way small businesses think about legalizing their business, as he scurries away falsities of Incorporating and forming LLC's, while sharing many key advantages. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Legalizing Business

Sunday January 9, 2011 5:00pm - 6:00pm
Mouton 2 Wynn Las Vegas

6:30pm

Affiliate Summit Newcomer Program Meetup
Open to all attendees enrolled in the Affiliate Summit Newcomer Program

Sunday January 9, 2011 6:30pm - 7:30pm
Mouton 2 Wynn Las Vegas
 
Monday, January 10
 

7:30am

Registration Check-In
Check in and pick up your badge and registration materials.

Monday January 10, 2011 7:30am - 5:00pm
Registration Area

8:30am

Blogger's Lounge Open
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Monday January 10, 2011 8:30am - 6:00pm
La Tache Wynn Las Vegas

9:00am

Continental Breakfast for Platinum and Diamond
Breakfast is Open to Full Platinum and Diamond Pass Holders with Breakfast Tickets Only

Monday January 10, 2011 9:00am - 10:00am
Lafite Ballroom 1-3 Wynn Las Vegas

9:45am

Opening Remarks & Keynote
Monday January 10, 2011 9:45am - 10:45am
Encore Theater Wynn Las Vegas

10:00am

Exhibit Hall Open
Check out the companies exhibiting during Affiliate Summit West 2011.

Monday January 10, 2011 10:00am - 5:00pm
Lafite Ballroom 4-9 Wynn Las Vegas

11:30am

Session: Affiliate Marketing in a Digital World
Affiliate marketers face challenges making money on lower priced items such as MP3's and eBooks. We'll present best practices and some tips and tricks that work. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Digital

Monday January 10, 2011 11:30am - 12:30pm
Moulton 1 Wynn Las Vegas

11:30am

Session: Inside the Minds of Affiliates& Practical
CPS affiliates discuss datafeeds, coupons, communication & incentives in a merchant's affiliate program. Merchants and networks will learn how to engage and motivate affiliates. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Affiliate Mentality

Monday January 10, 2011 11:30am - 12:30pm
Marguax 2 Wynn Las Vegas

11:30am

Session: Social Media

Social media is becoming a mature industry and the marketing opportunities are expanding daily. As the social media providers mature, so do their policies and restrictions. Successes through social media are there waiting for you, provided one knows and observes the rules of the road. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Social Media


Monday January 10, 2011 11:30am - 12:30pm
Mouton 2 Wynn Las Vegas

11:30am

Session: The New SEO Toolset
Fast paced

Monday January 10, 2011 11:30am - 12:30pm
Marguax 1 Wynn Las Vegas

12:30pm

Lunch for Diamond and Platinum Attendees
Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only

Monday January 10, 2011 12:30pm - 1:45pm
Lafite Ballroom 1-3 Wynn Las Vegas

2:00pm

Session: Leverage Your Personal Brand for Affiliate Success
Many successful affiliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into affiliate success. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate

Monday January 10, 2011 2:00pm - 3:00pm
Mouton 2 Wynn Las Vegas

2:00pm

Session: Profit From Trendspotting

Learn tricks for spotting the hottest trends in pop culture, fashion, technology, art and more and learn how being on the cutting edge of trends can translate into more money for your affiliate sites. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Media


Monday January 10, 2011 2:00pm - 3:00pm
Mouton 1 Wynn Las Vegas

2:00pm

Session: SEO Site Review/Clinic

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: SEO


Monday January 10, 2011 2:00pm - 3:00pm
Marguax 2 Wynn Las Vegas

2:00pm

Session: The Power of Nonverbal Website Intelligence
Your content is verbal communication, but did you know that your site communicates in nonverbal ways, too? Learn how to use these "under the radar” marketing tactics to increase subscribers and sales. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Persuasion

Monday January 10, 2011 2:00pm - 3:00pm
Marguax 1 Wynn Las Vegas

3:30pm

Session: Evolution of Affiliate Marketing
Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Affiliate

Monday January 10, 2011 3:30pm - 4:30pm
Marguax 2 Wynn Las Vegas

3:30pm

Session: Mobile Affiliate Site Strategies
We've all heard that "mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile

Monday January 10, 2011 3:30pm - 4:30pm
Mouton 2 Wynn Las Vegas

3:30pm

Session: SEO
Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Other Niche/vertical: Search Engine Optimization

Monday January 10, 2011 3:30pm - 4:30pm
Marguax 1 Wynn Las Vegas

3:30pm

Session: The Regulatory Landscape for Advertisers, Affiliates, Networks

The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you! Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Legal


Monday January 10, 2011 3:30pm - 4:30pm
Mouton 1 Wynn Las Vegas

5:00pm

Session: Ask the Experts

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.


Monday January 10, 2011 5:00pm - 6:00pm
Mouton 2 Wynn Las Vegas

6:00pm

Session: The Next Evolution In Affiliate Marketing
Finally out of a non-compete from his multi-million dollar sale of AuctionAds, Jeremy Schoemaker is launching his new game changing affiliate software. Come see the launch and get an account for life.

Monday January 10, 2011 6:00pm - 7:00pm
Mouton 1 Wynn Las Vegas
 
Tuesday, January 11
 

8:00am

Registration Check-In
Check in and pick up your badge and registration materials.

Tuesday January 11, 2011 8:00am - 3:00pm
Registration Area

8:30am

Blogger's Lounge Open
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Tuesday January 11, 2011 8:30am - 4:00pm
La Tache Wynn Las Vegas

9:00am

Continental Breakfast for Platinum and Diamond
Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only

Tuesday January 11, 2011 9:00am - 10:00am
Lafite Ballroom 1-3 Wynn Las Vegas

10:00am

Opening Remarks & Keynote
Tuesday January 11, 2011 10:00am - 11:15am
Encore Theater Wynn Las Vegas

10:00am

Exhibit Hall Open
Check out the companies exhibiting during Affiliate Summit West 2011.

Tuesday January 11, 2011 10:00am - 4:00pm
Lafifite Ballroom 4-9 Wynn Las Vegas

11:30am

Session: Google Analytics: Stop Wondering And Start Measuring
If you use Google Analytics just to see how many people are coming to your site, you're leaving money on the table. If your site has actionable items, you can extract hugely profitable data from GA. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Analytics

Tuesday January 11, 2011 11:30am - 12:30pm
Mouton 2 Wynn Las Vegas

11:30am

Session: Improving the Affiliate/Affiliate Manager Relationship

This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Affiliate


Tuesday January 11, 2011 11:30am - 12:30pm
Marguax 1 Wynn Las Vegas

11:30am

Session: Uncovering Advanced Paid Search Strategies
Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service. Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Search Advertising

Tuesday January 11, 2011 11:30am - 12:30pm
Mouton 1 Wynn Las Vegas

11:30am

Session: Are Your Buyers Mobile, Yet?

With the splintered marketplace for phones, operating systems, where do you concentrate? Where are your users ? What is the winning platform for mobile eCommerce? Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile Commerce


Tuesday January 11, 2011 11:30am - 1:30pm
Marguax 2 Wynn Las Vegas

12:30pm

Lunch for Diamond and Platinum Attendees
Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only

Tuesday January 11, 2011 12:30pm - 1:45pm
Lafite Ballroom 1-3 Wynn Las Vegas

2:00pm

Session: FTC Prosecution of Affiliates for Advertising Claims
Exploring the implications of the FTC's recent case, FTC v. Cantkier, et al., against affiliate marketers only. What does the Cantkier case mean for affiliate marketers? Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: FTC

Tuesday January 11, 2011 2:00pm - 3:00pm
Marguax 2 Wynn Las Vegas

2:00pm

Session: New Developments in Automated Monetization

Novel technologies that facilitate sophisticated monetization techniques with minimal skill or time investment have recently risen to prominence. This panel explores how the publisher can benefit. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Content Monetization


Tuesday January 11, 2011 2:00pm - 3:00pm
Mouton 2 Wynn Las Vegas

2:00pm

Session: New Developments in Automated Monetization

Novel technologies that facilitate sophisticated monetization techniques with minimal skill or time investment have recently risen to prominence. This panel explores how the publisher can benefit. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Content Monetization


Tuesday January 11, 2011 2:00pm - 3:00pm
Mouton 2 Wynn Las Vegas

2:00pm

Session: Social Media Business Etiquette
In the dynamic field of social media, businesses are quickly adapting. From big corporations to startups, this session will get conversation flowing with ideas, best practices, and past experiences. Experience level: Intermediate, Advanced Target audience: Other Niche/vertical: Social Media

Tuesday January 11, 2011 2:00pm - 3:00pm
Moulton 1 Wynn Las Vegas

2:00pm

Session: Why Affiliates Should Dominate Local Marketing
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Local

Tuesday January 11, 2011 2:00pm - 3:00pm
Marguax 1 Wynn Las Vegas

3:30pm

Closing Keynote: Listen To This! Achieving Work/Life Balance
In this lively talk, entrepreneur Dave Taylor will share why it's critical to balance your work with fun time and your life. Change your return ticket if needed, just make sure you attend this session!

Tuesday January 11, 2011 3:30pm - 4:30pm
Mouton 1 Wynn Las Vegas